Proven Impact.
Real Results.
We don’t just manage partnerships—we transform them. Explore how we’ve helped brands and agencies across fintech, retail, publishing, and beyond optimize performance, cut waste, and drive sustainable growth through smarter affiliate strategies.
From PR to Performance: Helping a PR Firm Expand Its Services
A PR firm brought us in to introduce affiliate marketing to their roster of emerging DTC and lifestyle brands. Many of their clients had basic programs running—typically through passive platforms like Skimlinks—but lacked any real partner diversity, conversion optimization, or revenue tracking.
We built a playbook that helped their clients unlock higher EPCs and diversify their partner mix beyond content scraping. As performance improved, the PR firm leaned in: co-managing launches, expanding media relationships, and eventually offering affiliate and partnership strategy as a core service. The result? A new revenue stream for the agency, multiple client programs exceeding 35% YoY growth in MRR from affiliate, and a major shift in how they brought long-term value to their clients.
Retail Turnaround: Reducing Costs, Doubling Revenue, Improving CAC
A well-known retail brand was heavily invested in a content-only affiliate strategy, running all traffic through a single subnetwork. While topline revenue looked solid, they had no visibility into partner-level performance or customer acquisition efficiency.
Our audit revealed they were overpaying by 50% on average due to duplicated transactions, over-attribution, and flat commissions misaligned with margin. We transitioned the program into a performance-led structure, implemented dynamic commissions based on product margin and new customer value, and sunset underperforming partners.
Within 12 months, the brand saw a 2x increase in affiliate-driven revenue, a 42% improvement in CAC, and a 28% lift in average order value (AOV). Most importantly, we aligned affiliate growth to customer acquisition—not just traffic volume—supporting sustainable YoY gains across the program.
Financial Services RFP & Platform Migration: 80% Savings + Better Attribution
A national financial services brand was locked into a legacy affiliate platform with rising fees and limited data transparency. After managing their program for six months, it became clear the platform wasn’t supporting their long-term goals—especially around tracking funded accounts and calculating true CAC.
We conducted a formal RFP, evaluating all major affiliate networks based on cost, attribution accuracy, tech integrations, and vertical-specific expertise. The outcome: a platform migration that reduced network fees by over 80%, introduced reliable multi-touch attribution, and enabled deeper segmentation of partner performance by conversion funnel stage.
Within three quarters post-migration, the brand improved its conversion rate from click to funded account by 23%, dropped CAC by 36%, and increased MRR from affiliate by over $250K. With clearer attribution logic, they were able to double down on high-EPC partners and rapidly grow new customer acquisition.
Publisher Monetization: Higher CPAs, Better Placement, Sustainable Revenue
A digital publisher with high editorial authority approached us struggling to convert traffic into consistent revenue. Their team was producing high-quality content but hadn’t negotiated partner terms, optimized link placement, or built strategic relationships with advertisers.
We stepped in with a publisher monetization playbook—auditing their content, identifying top-performing categories, and building custom media kits. We brokered higher CPA rates (some by 3x), secured premium placements, and introduced tiered bonus structures to reward performance.
Six months in, EPC rose by over 70%, and revenue per article increased by 55%. More importantly, the publisher transitioned from passive affiliate income to a predictable, recurring monetization engine, enabling them to reinvest in new content verticals.
Finserve Affiliate Audit: Eliminating Fraud, Prioritizing True Acquisition
One of the largest audits we performed was for a financial services brand with an affiliate program that, on paper, looked healthy. But when we looked deeper, it was clear the program was full of fraudulent traffic, duplicate leads, and partners gaming last-click attribution.
We took an Acquisition Over Attribution approach—redefining performance metrics to focus on funded accounts and real customer intent. Commissions were restructured around lifecycle value, conversion rates were recalibrated based on qualified traffic, and dozens of partners were removed from the program.
The result? Fraud dropped by 94%, new customer acquisition grew by 40% YoY, and the brand’s internal team gained full confidence in affiliate as a sustainable, high-ROI channel. CAC dropped by 29%, and partner-level ROAS became a central driver of budget allocation.
