Understanding Affiliate Commission Models
Learn the differences between CPA, CPS, CPL, CPI, CPC, CPM, and Revenue Share. Discover which commission models best align with your industry and affiliate program goals
The Complete Affiliate Marketing Glossary
A comprehensive affiliate marketing glossary with definitions for terms, technologies, and networks including Awin, Impact, CJ, Rakuten, Everflow, ShareASale, and more.
What Is Concentration Risk in Affiliate Marketing and How to Prevent It
Concentration risk happens when one affiliate dominates your program. Learn what it is, why it matters, and how to prevent it with smart tools and strategies.
Why You Must Reevaluate Your Commission Structure Every Year
Annual reviews of affiliate commission structures align payouts with business goals, preserve margins and keep partnerships strong—especially in fintech, retail and mobile verticals.
From Classroom to Commission: How the PXA Fundamentals Course Kickstarted My Affiliate Marketing Journey
Making a career switch into affiliate marketing can be daunting. Discover how the PXA Fundamentals course laid the groundwork for understanding key concepts and helped build confidence from day one.
Spotting and Stopping Shady Affiliates Before They Do Damage
Fraudulent affiliates can drain budgets and put your brand at risk. Here’s how to spot the red flags before they cause damage.
From Laid Off to Lift Off: Why Values Driven Creator Partnerships Work
A values first approach to affiliate partnerships shows that authenticity matters more than audience size and leads to better results for everyone involved
What Are Card Linked Offers (CLOs) and Why They Matter for Acquisition
Card linked offers are reshaping affiliate acquisition. Learn how CLOs work, why they’re powerful, and how networks like Awin and Impact are integrating them.
Affiliate Summit East 2025 Reminded Me Why You Have to Wander
An impromptu trip to Affiliate Summit East turned into a powerful reminder: the best partnerships often come from the unexpected.
How PR-Affiliate Collaboration Drives Authentic Growth
Affiliate and PR teams can drive real performance when working in sync. This post unpacks how a family-focused partnership grew from shared storytelling.
How Card-Linked Offers Are Transforming Affiliate Strategy
Card-linked offers (CLOs) enable frictionless, trackable purchases via credit and debit cards—bridging affiliate, retail, and loyalty strategies.
Affiliate Marketing Compliance: What Brands Must Know in Regulated Industries
In regulated industries, affiliate marketing can be a powerful growth channel—but it also carries compliance risks. This guide outlines what brands must know to run a compliant, scalable program.
Affiliate Marketing vs Influencer Marketing: Key Differences Explained
Affiliate marketing is one of the most effective performance channels for brands today—built on partnerships, data, and measurable growth. This guide breaks down how it works, why it’s evolving, and what brands, agencies, and publishers need to know in 2025.
What Is Affiliate Marketing? A Practical Guide for 2025
Affiliate marketing is one of the most effective performance channels for brands today—built on partnerships, data, and measurable growth. This guide breaks down how it works, why it’s evolving, and what brands, agencies, and publishers need to know in 2025.
How to Build Authentic Affiliate Partnerships with Purpose-Driven Creators
In an era where trust drives conversion, brands must go beyond CPA-only offers and build real partnerships with creators. This guide covers how to approach content creators the right way—from product trials to flexible compensation.
Promo Code Tracking: Why It Matters and How to Do It Right
Promo codes aren’t just a fallback—they’re essential for tracking non-click conversions in affiliate and partner programs. Here’s how to use them effectively.
How Affiliate Agencies Can Build Partnerships That Scale
For affiliate agencies, growth depends on more than just recruitment—it’s about building long-term, scalable partnerships. Here’s how to do it right.
Why Acquisition-Focused Affiliate Programs Drive Greater Value
Attribution-based affiliate programs prioritize last-click credit—but that overlooks cost efficiency and long-term growth. Here’s why acquisition should be the foundation.
Affiliate Tracking and Attribution: What You Need to Know
Affiliate tracking and attribution determine who gets credit for a conversion—and how much they get paid. This guide breaks down how it works and what brands need to get right from day one.
Affiliate Success Isn’t a Solo Game—It’s Built on Partnerships
The Partnerships Collective wasn’t built on outpacing the competition—it was built on the support of friends, mentors, and peers who believe in rising together.