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From Laid Off to Lift Off: Why Values Driven Creator Partnerships Work
Partnership Development Nick Marchese 8/21/25 Partnership Development Nick Marchese 8/21/25

From Laid Off to Lift Off: Why Values Driven Creator Partnerships Work

A values first approach to affiliate partnerships shows that authenticity matters more than audience size and leads to better results for everyone involved

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Affiliate Summit East 2025 Reminded Me Why You Have to Wander
Partnership Development Nick Marchese 8/5/25 Partnership Development Nick Marchese 8/5/25

Affiliate Summit East 2025 Reminded Me Why You Have to Wander

An impromptu trip to Affiliate Summit East turned into a powerful reminder: the best partnerships often come from the unexpected.

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Affiliate Strategy, Partnership Development Ashlee Scott 7/31/25 Affiliate Strategy, Partnership Development Ashlee Scott 7/31/25

How PR-Affiliate Collaboration Drives Authentic Growth

Affiliate and PR teams can drive real performance when working in sync. This post unpacks how a family-focused partnership grew from shared storytelling.

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Affiliate Strategy, Partnership Development, Platforms and Tools Ashlee Scott 7/30/25 Affiliate Strategy, Partnership Development, Platforms and Tools Ashlee Scott 7/30/25

How Card-Linked Offers Are Transforming Affiliate Strategy

Card-linked offers (CLOs) enable frictionless, trackable purchases via credit and debit cards—bridging affiliate, retail, and loyalty strategies.

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Partnership Development Nick Marchese 6/18/25 Partnership Development Nick Marchese 6/18/25

Affiliate Marketing vs Influencer Marketing: Key Differences Explained

Affiliate marketing is one of the most effective performance channels for brands today—built on partnerships, data, and measurable growth. This guide breaks down how it works, why it’s evolving, and what brands, agencies, and publishers need to know in 2025.

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Partnership Development Nick Marchese 6/2/25 Partnership Development Nick Marchese 6/2/25

What Is Affiliate Marketing? A Practical Guide for 2025

Affiliate marketing is one of the most effective performance channels for brands today—built on partnerships, data, and measurable growth. This guide breaks down how it works, why it’s evolving, and what brands, agencies, and publishers need to know in 2025.

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Partnership Development Nick Marchese 3/10/25 Partnership Development Nick Marchese 3/10/25

How Affiliate Agencies Can Build Partnerships That Scale

For affiliate agencies, growth depends on more than just recruitment—it’s about building long-term, scalable partnerships. Here’s how to do it right.

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Partnership Development, Affiliate Strategy Nick Marchese 8/9/24 Partnership Development, Affiliate Strategy Nick Marchese 8/9/24

Affiliate Success Isn’t a Solo Game—It’s Built on Partnerships

The Partnerships Collective wasn’t built on outpacing the competition—it was built on the support of friends, mentors, and peers who believe in rising together.

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Ready to build affiliate partnerships that drive real results?

Get in touch to learn how The Partnerships Collective can help you grow smarter.

Let’s explore how we can grow your program together. Fill out the form and we’ll get back to you within 1 business day

Featured
June 1, 2026
Affiliate Strategy
What Is Concentration Risk in Affiliate Marketing and How to Prevent It
June 1, 2026
Affiliate Strategy

Concentration risk happens when one affiliate dominates your program. Learn what it is, why it matters, and how to prevent it with smart tools and strategies.

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June 1, 2026
Affiliate Strategy
March 25, 2026
Affiliate Strategy
Are Loyalty and Cashback Partners Worth It? How to Evaluate Real Incremental Value
March 25, 2026
Affiliate Strategy

Loyalty and cashback partners can drive scale, but not all are incremental. Learn how to evaluate their real impact on your affiliate program.

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March 25, 2026
Affiliate Strategy
September 10, 2025
Affiliate Strategy
Understanding Affiliate Commission Models
September 10, 2025
Affiliate Strategy

Learn the differences between CPA, CPS, CPL, CPI, CPC, CPM, and Revenue Share. Discover which commission models best align with your industry and affiliate program goals

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September 10, 2025
Affiliate Strategy
September 10, 2025
Affiliate Strategy
The Complete Affiliate Marketing Glossary
September 10, 2025
Affiliate Strategy

A comprehensive affiliate marketing glossary with definitions for terms, technologies, and networks including Awin, Impact, CJ, Rakuten, Everflow, ShareASale, and more.

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September 10, 2025
Affiliate Strategy
September 1, 2025
Affiliate Strategy
Why You Must Reevaluate Your Commission Structure Every Year
September 1, 2025
Affiliate Strategy

Annual reviews of affiliate commission structures align payouts with business goals, preserve margins and keep partnerships strong—especially in fintech, retail and mobile verticals.

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September 1, 2025
Affiliate Strategy
August 28, 2025
Affiliate Marketing, Partnership Education, Career Development
From Classroom to Commission: How the PXA Fundamentals Course Kickstarted My Affiliate Marketing Journey
August 28, 2025
Affiliate Marketing, Partnership Education, Career Development

Making a career switch into affiliate marketing can be daunting. Discover how the PXA Fundamentals course laid the groundwork for understanding key concepts and helped build confidence from day one.

Read more →
August 28, 2025
Affiliate Marketing, Partnership Education, Career Development

Helping brands grow smarter and faster through affiliate & partnership marketing.

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