Affiliate and PR teams can drive real performance when working in sync. This post unpacks how a family-focused partnership grew from shared storytelling.

Card-linked offers (CLOs) enable frictionless, trackable purchases via credit and debit cards—bridging affiliate, retail, and loyalty strategies.

In regulated industries, affiliate marketing can be a powerful growth channel—but it also carries compliance risks. This guide outlines what brands must know to run a compliant, scalable program.

In an era where trust drives conversion, brands must go beyond CPA-only offers and build real partnerships with creators. This guide covers how to approach content creators the right way—from product trials to flexible compensation.

Promo codes aren’t just a fallback—they’re essential for tracking non-click conversions in affiliate and partner programs. Here’s how to use them effectively.

Attribution-based affiliate programs prioritize last-click credit—but that overlooks cost efficiency and long-term growth. Here’s why acquisition should be the foundation.

Affiliate tracking and attribution determine who gets credit for a conversion—and how much they get paid. This guide breaks down how it works and what brands need to get right from day one.

The Partnerships Collective wasn’t built on outpacing the competition—it was built on the support of friends, mentors, and peers who believe in rising together.

There’s no single best affiliate attribution model. Last click is standard, but a value-focused, multi-touch approach can drive stronger results.