An impromptu trip to Affiliate Summit East turned into a powerful reminder: the best partnerships often come from the unexpected.

Affiliate and PR teams can drive real performance when working in sync. This post unpacks how a family-focused partnership grew from shared storytelling.

Card-linked offers (CLOs) enable frictionless, trackable purchases via credit and debit cards—bridging affiliate, retail, and loyalty strategies.

Affiliate marketing is one of the most effective performance channels for brands today—built on partnerships, data, and measurable growth. This guide breaks down how it works, why it’s evolving, and what brands, agencies, and publishers need to know in 2025.

Affiliate marketing is one of the most effective performance channels for brands today—built on partnerships, data, and measurable growth. This guide breaks down how it works, why it’s evolving, and what brands, agencies, and publishers need to know in 2025.

For affiliate agencies, growth depends on more than just recruitment—it’s about building long-term, scalable partnerships. Here’s how to do it right.

The Partnerships Collective wasn’t built on outpacing the competition—it was built on the support of friends, mentors, and peers who believe in rising together.