Promo Code Tracking: Why It Matters and How to Do It Right
Promo codes aren’t just a fallback—they’re essential for tracking non-click conversions in affiliate and partner programs. Here’s how to use them effectively.
The Best Attribution Model in Affiliate Marketing: Why It’s About Value, Not Just Clicks
There’s no single best affiliate attribution model. Last click is standard, but a value-focused, multi-touch approach can drive stronger results.