Affiliate tracking and attribution determine who gets credit for a conversion—and how much they get paid. This guide breaks down how it works and what brands need to get right from day one.

The Partnerships Collective wasn’t built on outpacing the competition—it was built on the support of friends, mentors, and peers who believe in rising together.

There’s no single best affiliate attribution model. Last click is standard, but a value-focused, multi-touch approach can drive stronger results.